1. Be sure to talk to at least three people every day about your business and what you do: You can’t just sit behind your computer every day and expect people to call or magically find you and invest their money in your products or services. Too many entrepreneurs rely on the HAP Method of attracting clients (Hope And Pray). Posting fiendishly on social media sites may get you a few clients, but it’s not going to sustain a six figure business. You must get dressed and get out of the house! If you can commit to talking to at least three different people about your business everyday, you’ll be amazed at the change you’ll see in your clients, your stress level, and your income.
2. Get out from behind your computer. Know where your target market is hanging out and go where they are: Talking to three people a day about your business is great, but only one of those can be electronic communication! You need to do your research, find out where your ideal clients go to network, learn, and grow their businesses – and you need to go there too!
3. Be ever present on your social networks, join in the conversation, and provide value and help: Lurkers don’t get clients, don’t build reputations, don’t get remembered, and don’t get referred new business. Social media is a long-term marketing strategy with a long lead generation cycle. Typically people will follow you on Twitter, or be friends with you on Facebook for months or even years before they finally decide to hire you or buy from you. That’s why you need to be ever-present on the social networks you can commit to. Be there with great, valuable, helpful content, answer questions, assist others, join in conversations, be engaged. Sporadic, infrequent posting dilutes the trust your network has in you.
4: The fortune is in the follow up. It’s where the magic that turns connections into clients happens: Failure to follow up is one of the most common ways that entrepreneurs and business owners sabotage their own success by simply not collecting the money on the table. Millions of dollars are lost by businesses around the world every year simply because they get busy and they fail to follow up with leads from networking events, conferences, social media, email, voicemail, referrals, and more. If you want or need to make more money, fix your follow up and you’ll see an increase in your bottom line.
5. Ask for referrals and be very clear about who would be a perfect fit for your services, products, and programs: Your happy customers and satisfied clients want to give you referrals! They want to help their friends and contacts who are struggling to find the same success they had … but sometimes they may think you don’t need their referrals, or they aren’t sure how to refer people to you, or they aren’t sure who would be best to refer to you. Help them out. Share with them your ideal client profile, and ask them if they know anyone who fits that description and who would benefit from working with you.